On the rights pages of The Bookseller this week, the announcement of another major celebrity autobiography acquisition. 'Who could it be?' you ask. 'Who's left, given that we're now on the second volume of autobiographies by such stellar scribblers (dictators?) as Peter Kay, Russell Brand and Chris Evans?'
Well, Ebury Press has acquired the story of Aleksandr Orlov, that's who.
The answer is, quite simply, 'Simples!' Aleksandr Orlov is the meerkat in the TV adverts for Compare the Market.
I'll give you a moment to absorb that.
Apparently Orlov has 750,000 followers on Facebook (do people have nothing better to do with their time?). Senior editor Andrew Goodfellow says 'Aleksandr's moment is now and he's a dark horse for the autumn.' (But wait, I though he was a meerkat!) Curiouser and curiouser. 'The team here just love him and believe we can make A Simples Life a second Christmas number one in a row for Ebury Publishing. ... the British public have been clamouring to hear his story.'
OK, Andrew, if you say so.
All of which is hugely encouraging to those of us who are flesh and blood examples of homo sapiens, trying to write stories and memoirs and sell them, via publishers who are clearly sensible, feet-on-the-ground, rational channels existing to facilitate communication between author and public.
It'll be the twiddly-moustached opera-singer from Go Compare next. You mark my words.